What is the fiduciary standard?

The fiduciary standard is the highest standard of care between two parties, requiring us as advisors to prudently take care of our clients' money and to be extremely loyal at all times, such that there is never a conflict of interest.  This standard dovetails nicely with our model of providing advice on a fee-only basis.  Because we avoid the conflicts of interest inherent in other fee models, we our able to place the client first.